Based on his long experience in the advertising industry, Jaffe offers practical advice and important lessons for agency heads who want their businesses to stand the test of time. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. Although she is not the CEO anymore, she is still working very intensely with her former cofounders and has turned herself into an internationally known speaker in the field of digitalisation and tech.In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. She also has plenty of experience in the startup world as she has founded one her own.
She has won many scholarships that enabled her to travel around the world, such as Silicon Valley, Dublin, and Madrid. Aya is also a strong advocate for girls in STEM and mentors young coders at countless events. After her time at tradity she worked alongside famous investor Tim Draper and researched for Hyperloop Transportation Technologies. “Tradity” aims to gamify education and teach young people how to invest in stocks. Wanting to mix her love for finance and tech, she taught herself how to code and supported a non-profit organization through her role as CTO. She is also Germany’s most famous female coder. Trader, Author, Tech Entrepreneur, GermanyĪya Jaff is a 26-year-old Forbes 30under30 entrepreneur and author of the Spiegel Bestseller “MONEYMAKERS”.
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